Quick and simple actionable insights to help you hit your goals
MyFitnessPal has been at the forefront of nutrition tracking and weight loss regiments for many many years now, being one of the first online and mobile products offering calorie tracking. They have the largest database of foods and nutritional breakdowns, making it incredibly easy to find foods and log meals to see how your micronutrients balanced out throughout the day. But they were struggling to find a way to give users truly actionable insights into their diets. I worked closely with their in-house nutritionist to develop a set of Insights that would provide lightweight “foods for thought” aimed at getting you to think about your habits in a different light.These would trigger at specific moments depending on the types of foods you were logging, sometimes leading to more features relevant to your goals.
I created a page structure that supported rich content, allowing existing features to be surfaced within the Insight. The views were optimized for large and small screens alike, with careful consideration to the fold.
A balanced diet of information
The Insights ranged in topics from quick snack ideas to recipe cards that drove users deeper into more insights or features. The lightweight insights were quick to digest with direct to the point information. The Recipe cards grabbed attention with alluring meal photos and macronutrient information. We aimed to keep these as unobtrusive as possible, giving the users just enough information to keep them moving on with their day feeling better informed about their nutrition options.
Defining the types of content delivery methods
- The Insights feature tested well with control groups, and indicated a promising increase in engagement with other Premium features.
- 20 more Insights were planned and content was being generated...
- ... but Under Armour sold MyFitnessPal, ending the project.
This feature definitely had legs and I was bummed that we had to put a full stop to it just as we were ramping up for a V2 aimed at a larger audience, with more specific insights to individual goals. I checked up on this feature a couple years later and found it revitalized as a much simpler banner on a daily dashboard - not as engaging but still informative and I’m glad it evolved into a final feature.
